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No Coincidences, But Still - Embracing Serendipity. In life and business

  • Writer: Nurit Reder
    Nurit Reder
  • Oct 27, 2024
  • 2 min read

It's remarkable how seemingly insignificant decisions can profoundly alter our lives. Serendipity often plays a pivotal role in our personal and professional journeys. These small decisions, when coupled with a serendipitous event, can lead to significant changes and opportunities.


Freud's perspective that there are no coincidences suggests that everything has a reason, while Jung's concept of synchronicity introduces the idea of meaningful coincidences that seem too perfect to be random. Both views encourage us to be more observant and open to the unexpected.


Living in serendipity means embracing the uncertainty and potential of each moment. It's about being aware of the world and recognizing opportunities. Our routines (especially these days) can sometimes confine us to familiar patterns, limiting our exposure to new and potentially life-changing experiences.


What can we do about it - Small achievable steps: Diversify our Routine


Trying New Activities: This could be attending a different event or exploring a new hobby.


Changing our Environment: A change in scenery can spark new ideas and opportunities. Try working from a café or visiting a new city! Also, conferences or social gatherings can introduce us to new people and ideas! It’s also about embracing uncertainty and challenges that can bring new opportunities. I was working in a sexy startup years ago. A company acquired us, and their CEO drove into a tree a month after the acquisition! Not only that, but a deal we signed was worth a tenth of what we estimated. It was shocking, event after event, a considerable business challenge in stressful times; we were responsible for so many people and had to find a good business solution promptly. You know what? It was one of the best times in my career journey. I had terrific partners working with me, who became friends for life! We turned the situation upside down and learned so much during those years. It was very, very rewarding.



 
 
 

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